Credible Leadership – Women in Print 2019
25th Sep 2019
Despite the rain, the mmw team was out in force at the Women in Print Breakfast on Wednesday 18 September in Sydney’s Waterview restaurant in Bicentennial Park.
Over 130 industry professionals turned out to hear keynote speaker Anneli Blundell, interpersonal intelligence specialist, on how women in the print industry can benefit from understanding the hidden dynamics that drive human behaviour. Blundell described how knowing this will help develop influence, engagement and impact and accelerate results.
On the theme of credible leadership, Blundell discussed how your audience will judge the messenger before the message.
“A lack of confidence equates in people’s perceptions to a lack of competence, and how you “show up” in a conversation will influence the impact you have on those you’re engaging with”, she explained.
The presentation left the audience with valuable takeaways on how to increase influence and engagement.
These included the importance of adopting an appropriate tone to drive your desired action, keeping communications concise and to the point, and ensuring that you own your space in a room with the use of expansive body language.
“At mmw3degrees 53% of our managers are women, but we recognise that this is not always the case throughout the print and direct mail industries’ – Jess Ransley, Head of Sales and Marketing
The 2019 Women in Print breakfast series concluded last week after functions in Adelaide, Perth and Melbourne, as well as Sydney attended by 425 women working in the print industry.
Women in Print is a collaboration of women in print media aiming to foster, encourage and support women who work in and around the digital print, offset print, design, sign, display, packaging, and label industries with a range of opportunities and networking events.
“At mmw3degrees 53% of our managers are women, but we recognise that this is not always the case throughout the print and direct mail industries. The work that Women in Print does is important in helping to address this.” Jess Ransley, Head of Sales and Marketing at mmw3degrees commented.