Patient Support Program Case Study

Patient support program


In this case study, you will learn how one pharmaceutical marketing team developed their PSP for customers of a Food for Special Medical Purposes (FSMP) product, having previously relied on traditional marketing techniques.

mmw3degrees helped the team develop quicker and simpler campaign execution with a strong digital component.

This resulted in easier campaign management for the client, increased patient and carer support and improved repeat purchase, email open and click-through rates.

About mmw3degrees

Our Pharmaceutical Division has been serving the pharmaceutical industry with specialised marketing programs for 25 years. We provide medical fulfilment and distribution services and we design and manage PFPs and PSPs. We are also approved for multi-channel recall management.