22nd Oct 2019

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Print21 magazine interviews mmw3degrees about new 6-colour variable print solution – video

22nd Oct 2019

Wayne Robinson, Editor of Print21 magazine, interviews Robert Beyer and Jessica Ransley from mmw3degrees about why the mailing house is the first in NSW to make the decision to invest in the new Iridesse 6-colour variable print solution.

(Wayne Robinson): Good afternoon my name is Wayne Robinson, Editor of Print 21, and I’m here on the Fuji Xerox stand at PrintEx with Robert Bayer and Jessica Ransley from mmw3degrees, the Sydney-based mailing house. We’re on the stand because you guys have just invested in a Fuji Xerox Iridesse production press.

(Wayne Robinson): Robert, what was the reason that you went ahead with that investment?

(Robert Beyer): It’s basically the technology within the Iridesse, the finishing equipment, the gold,  the silver,  the white – especially the white – were important for us. The clear ink will be something that we’ll capitalise on as well.

(Wayne Robinson): Jessica, tell us a little bit about mmw3degrees. What kind of business are you?

With this technology, we are able to get more cut-through for our clients in a fully variable environment, enhance their personalisation and offer them something new and innovative that the industry hasn’t seen before.

(Jessica Ransley): We’re a direct marketing communications company tailoring personalised communications from our clients to their end customers in both the B2B and B2C space. With this technology, we are able to get more cut-through for our clients in a fully variable environment, enhance their personalisation and offer them something new and innovative that the industry hasn’t seen before.

(Wayne Robinson): Okay great well great talking to you, best wishes with it with the new investment. I’ll look forward to popping in some time and seeing it. Thank you.

Read more about the Iridesse 6-colour variable print solution.