Taking print personalisation to the next level – video
23rd Oct 2019
For brands needing to level-up their engagement with customers, personalisation is everything. Communications need to be relevant, fueled by data, to cut through the noise and gain attention. In direct mail, smart personalisation combines with new speciality print effects and finishes to create brand experiences that achieve cut-through, engage and build a lasting connection between a brand and its customers.
mmw3degrees is the first and only mailing house in New South Wales to offer its clients the ability to take print personalisation to the next level with the new Iridesse production press.
In this video by Fuji Xerox, Head of Sales and Marketing at mmw, Jessica Ransley, and Head of Operations, Rob Beyer, explain how the Iridesse is bringing the new era of personalisation and a unique range of print finishes to the company’s clients.
Head of Operations, Robert Beyer, told us what life is like on the print floor at mmw3degrees.
“mmw on a daily basis is flat out. From the time you open that door to the time you leave, it’s just go, go, go. It’s non stop to make sure that we meet the clients’ demands.”
“The most important thing about print is, I think, communication,” said Rob.
“Digital communication is great, and it and it has its purpose. But, for me, print just shows more, it tells a story a little bit better. It has a soul, it has history.”
Jess Ransley told us, “I’ve been with mmw for about 10 years now and consistently clients are asking us to bring more innovation when it comes to how they can produce their direct marketing materials.”
I see the value in being able to offer speciality colours to our customers is again around delivering cut-through.
“We’ve been at Fuji Xerox house for a very long time and we’re now lucky enough to have a Fuji Xerox Iridesse on the floor, allowing us to do six colours and speciality colours in a highly variable and personalised environment. I see the value in being able to offer speciality colours to our customers is again around delivering cut-through.”
“It’s all about how we can get their end customer to engage with that piece. If you see a piece with a nice metallic or a spot varnish, versus one that’s quite flat, you’re going to engage more with the one that catches your eye.”
“We’ve had a lot of conversations about metallics in a personalised environment and, until we put the Iridesse in, that has just not been possible. So the Iridesse has brought to us is the ability to show the industry real innovation and offer something new to our clients, a new way of engaging with their end customer”.
Robert Beyer added, “The Iridesse is important for mmw because it’s the next phase of our machinery. It’s the first step in how we approach variable printing at mmw3degrees. Installing the Iridesse hasn’t changed a lot of our workflow it was a seamless install with seamless continuing print.”
Jess Ransley commented “The market at the moment is so cluttered, we need to provide our clients with a way to cut through the noise and get their message heard. That is critical to mmw as a business and our continued growth.”
When I first started at mmw3degrees ten years ago I was asked by a creative agency to personalise metallic print. Now I can.
According to Rob Beyer, short print run work is really important to mmw3degrees. “Our clients want speed to market. With the Iridesse, we’ll get it there quickly.”
The word is spreading fast about what the Iridesse can do. Jess Ransley told us, “Our customers are really excited, as are their agencies. This is something that they’re telling us that they’ve been waiting for.”
“When I first started at mmw3degrees ten years ago, I was asked by a creative agency to personalise metallic print. Now I can.”