The top three products that will help you run environmentally-friendly direct mail campaigns
21st Feb 2020
At no time in our history has it been more important to be committed to the protection of the environment and embedding environmental sustainability in everything we do.
We want to help marketers make informed choices about the products they use in direct marketing as well as stay on top of the latest trends and innovations.
Today’s eco-aware customers ask brands to share their commitment to living and working sustainably. The choices that marketers make about the products they choose when they communicate with them are one of the most direct ways of demonstrating that commitment.
1. Sustainably sourced and produced paper stock
At mmw3degrees, if we are responsible for selecting paper for a campaign, we will only ever purchase paper from sustainable forests. We recommend paper stocks that are PEFC (Programme for the Endorsement of Forest Certification) certified, which means they are from a forest that is sustainably-managed and recognised in Australia through the Australian Forestry Standard.
To address climate change, we need to use more wood, not less – Patrick Moore, Greenpeace co-founder
It is worth remembering here that sustainable forestry has been shown to increase the planet’s net forest cover, rather than decreasing it as some critics have believed. The young, fast-growing trees in sustainable plantations even play a greater role in reducing CO2 than older, established forests. As Patrick Moore, the co-founder of Greenpeace, commented, ‘To address climate change, we need to use more wood, not less’.
2. Plastic-free window envelopes
Plastic-free window envelopes are another way for marketers to reduce their impact on the environment and demonstrate their green credentials to customers.
Until recently, envelope windows have been made of plastic and as a result, were not biodegradable or recyclable. mmw3degrees has now introduced a paper-based window material which provides a much-needed solution to the problem.
This all-paper product is already in use in Europe and America and has been tested and approved in this country by Australia Post.
The first plastic-free window faced envelope to be available here is the DLX window face (38x95mm) ‘lick n stick’ envelope, effective immediately. The rest of our ‘lick n stick’ window face range will all also be available with plastic-free windows by the end of the year.
Our plastic-free envelopes carry a plastic-free logo on the back of the envelope, helping reinforce an ethical and sustainable brand image as customers know immediately that your organisation cares and is actively working for the good of the planet.Request a sample
3. Biodegradable plastic wrap
Mail packs using plastic wrap are understandably popular with marketers. Plastic is economical with high-speed machinery making it efficient and therefore cost-effective. It allows for clear display of the design of the mailing pieces and will protect the contents from the weather or wear and tear. However, the environmental impacts of plastic are well-documented and customers may be unimpressed by brands who use it at scale.
For marketers who want to take advantage of the benefits of plastic wrap without the downsides, we recommend an eco-friendly, fully bio-degradable alternative. Our environmental wraps degrade using soil micro-organisms and this takes place much faster than with other plastics. They allow marketers to show off creative design and protect the campaign from the elements or any rough-handling and still assure customers that the mailing is 100% bio-degradable, keeping your organisation’s environmental reputation intact.Request a sample
Making considered product choices is a straightforward way to ensure the sustainability of direct mail as well as hitting the right note with customers who are placing increasing pressure on companies to consider the planet and not just profits.
For more ways to make direct marketing greener, download our Guide to Environmentally-Friendly Direct Mail.Download the guide